LongHorn Steakhouse
Background
Challenge
Solution
22squared Inc. was looking to collaborate with a new client in a line of business they have never worked with before. They asked the interns to come up with a full campaign for LongHorn Steakhouse to give them inspiration for how to pitch potential clients in the restaurant business. LongHorn Steakhouse is currently struggling to be top of mind for their target audience as the place to share a great meal.
Refocus the LongHorn Steakhouse brand to speak to its target audience while staying true to their core identity as a warm, inviting steakhouse for the entire family.
The intern team came up with the Celebrate It All campaign to remind customers that LongHorn Steakhouse is the place to celebrate any victory in life. I took the lead on creative content for all social media platforms, digital radio ads, TV spots, digital video ads, out of home content, and for digital banner ads on the most popular websites the target audience visited. Using a variety of Adobe Creative Cloud programs, I was able to create engaging creative content while staying on strategy and driving home the campaign message.
fully integrated campaign
