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SunTrust Bank
Background
Challenge
Solution
SunTrust Bank launched its Pinterest account and needed content to make its boards and pins appealing to their customers and a growing potential customer base on Pinterest.
Drive traffic to SunTrust.com/Mortgage through visually appealing pins that have relevant keywords in the headlines and captions with a hard hitting call to action.
Using Adobe Photoshop, I created Pinterest pins as they would display on mobile and desktop devices. I searched for imagery that fit the inspirational and aspirational tone that Pinterest users expect to see when searching on the site. The headline copy, placement, and color scheme were all carefully designed for maximum search engine optmization and readability.
Pinterest creative
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